How to Create A Successful Brochure For Your Small Business

Brochures come in a wide variety of shapes and sizes, as well as customization techniques. However, having an all-encompassing brochure that speaks to just about every market is important too. Below is a quick guide to creating your general brochure.First, do some heavy research into your target demographic. Are you looking to solidify your existing customer base? If so, analyze sales data from the past six months and see what kind of customers you have.Second, collect two different types of brochures – five of each set. The first set is your favorite brochures. You could like them for their content, copy, design, or format. They don’t have to necessarily relate to your business. These are simple there to give creative inspiration for what you’d like in your brochure. Second set would be your competitors. There should be five of these. Read them and see what you’d like to include, and see where they fall short in explaining their services. Then simply base your messaging on their shortcomings.Third, think about the copy that will go into your brochure. This can be a daunting process for even the most professional writer. Be sure to refer to your competitor’s brochures and see what you like, and then also see where they fell short in their pitch. Also make sure your brochure answers the following questions: What will your company do for me? How will it affect me? Why should I believe you? By answering these questions, your brochure can gain instant credibility, and come across in a professional manner that will gain trust.Fourth, put it all together! This can be the most fun part. If you’re not familiar with design and printing be sure to consult with a designer. Many times, printers will have a team of designers available to help you create a brochure that you’d like. Simply call ahead and see what their rates are, as most can be done very affordably.Done! Now get out there and start handing out those brochures. Remember, face-to-face meetings always tend to be more effective in brand recognition and re-call. So try and avoid leaving them behind in lobbies and doctor’s office, and try handing them out where your clients will be – tradeshows, community events, store parking lots and schools. Now that you have the basics to small business marketing, you’re ready to go – good luck on your next brochure marketing campaign!